To connect with an audience with endless digital options, the Alaska Travel Planner had to do more than convey facts and contact information. It needed to put readers at the center of their own story of epic scenery and life-changing adventures, then lead them to the experts and resources who could help make those dreams happen.

Each spread in the planner is a launchpad, focusing on topics Alaska visitors crave most—magnificent wildlife, spectacular scenery, local culture, and adventure that’s a fit for their level of skill. No story is a dead-end: Each offers a reader a way to ask questions, make contact, or learn more—particularly on ATIA’s social channels.

By becoming the hottest source for travelers, the planner became a hot destination for Alaska businesses. From kayak shore excursions to outback lodging, the planner became a sought-after publication for advertisers.