Intrawest Resorts
Pursuing Personas Intrawest Resorts was a developer and operator of destination resorts, including high profile properties in Colorado (Steamboat Springs, Winter Park), West Virginia (Snowshoe), Vermont (Stratton) and Canada (Blue Mountain, Mont Tremblant). It’s an impressive array of locations, but Intrawest’s marketing team faced a common challenge—the enormous cost of each resort developing “unique” messaging campaigns