As we ring in the New Year and get back to work, it’s easy to want to hold on to holiday memories. We’re here to help trigger a little near-term nostalgia by sharing our recent charming holiday campaign for a local regional telecom carrier.

This particular campaign’s success was built around tailored video content.

Our foundational broadcast video reached the broadest audience with a storyline that reflected its diversity.

We then translated our overarching content into short stories made for various audiences on platforms, including:

Pinterest: female-skew

Youtube: male-skew

In-Store: last-minute shoppers

These examples are just part of the omnichannel campaign which resulted in a 20% increase in mobile subscriber connects (our primary campaign objective) year-over-year.

Meeting our clients’ subscriber goals is just one way we like to spread holiday cheer.