work

alaska railroad

client since 2014

problem solved

transforming Alaska Railroad from beloved historical figure to vibrant 21st century icon

insight | the Alaska Railroad doesn’t just take travelers from Point A to Point B. It also offers them experiences – and views – that they can’t get anywhere else.

industry
travel

collateral
brand identity
digital
television
out of home

modes activated
browsing
exploring
planning

background

big love for the blue & gold

Alaskans love the heritage and history of the Alaska Railroad, but awareness of the Railroad today was lagging. Spawn Ideas came onboard to highlight the modern vibrancy of this legacy brand.

now departing ordinary

this campaign is bound for glory.

Spawn developed new creative and media strategies based on modern consumers’ decision-making journeys. Our workstreams included: an updated brand identity, a new responsive website with user-friendly tools for easy planning and booking, and an advertising campaign that employs vivid, fantastical imagery to showcase the amazing experiences travelers have on the Railroad.

online booking sales goal exceeded by:

40%

new site improved user experience and visitor engagement, effectively driving rail bookings and sales across all business segments