work

alaskan brewing co.

problem solved

to stand out in a crowd

industry
retail

collateral
print
online
ooh

modes activated
exploring
playing
discovering

dare to go there

a campaign to inspire millennial beer-drinkers to choose alaskan brewing

Our Dare to Go There campaign presented this original craft beer as a taste of The Last Frontier – and an inspiration to seek out new experiences. Touchpoints in the media plan included traditional print, point of sale, digital media and social.

campaign statement

It’s a place where the beer is cold, the people are warm and both are a little different. A place Alaskans call home. And while there isn’t always easy to get to, it’s always worth it. Dare to go there.