The 40^th anniversary of the completion of the Trans Alaska Pipeline System landed at a tough time for Alaska: Depressed oil prices were impacting jobs and our economy. But AOGA knew it was still a reason to celebrate. So Spawn Ideas created a nuanced campaign, highlighting the industry’s achievements and featuring stories of Alaskans who were integral to the pipeline’s – and the state’s – success. The campaign celebrates the past and inspires optimism about the future.