hooligan
- innovation through insights
craft new strategies, explore uncharted waters, and deliver new products and experiences that people love.
what's hooligan?
- Hooligan is Spawn’s strategy & innovation practice. Powered by a team of account planners, design thinkers and data zealots, we put people at the center of our work, providing insights that can transform your marketing, and your business.
how we do it
business intelligence & data analytics
- Data Mining & Cleansing
- Trend & Statistical Analysis
- Key Metric Development
- Extrapolation & Projections
design thinking & product development
- Ethnographic Research
- 5+ Week Design Challenge
- 1-2 Week Design Sprint
- Product Development
business strategy & planning
- Consumer Research
- Trends Analysis
- Insight & Strategy
- Personas/Journey Mapping
what's design thinking?
- It’s a methodology and framework for uncovering what your audiences truly want, and delivering new products, services and experiences. We help you understand your consumers, test and prototype new offerings, and iterate and optimize what you already have.
Design thinking can turn your organization into a powerhouse of innovation and help solve your most pressing problems.
Intrawest Resorts
Intrawest Resorts, a developer and operator of destination resorts across the US, faced a common challenge — the enormous cost of developing “unique” messaging campaigns to locally created personas. Spawn Ideas’ Hooligan innovation practice was called in to create customer personas that would be relevant to all the resort properties.
Outdoor Industry Association
The OIA knows a lot about their audiences – in 2015, the organization published a series of reports and infographics that bring to life the unique segments of the outdoor consumer. But they wanted to take these insights even further and make them more actionable for retailers. And that’s where Spawn came in.
