During Spawn’s weekly staff meetings, we cover more than your average agency—topics range from industry trends and our latest work to goals for our business, and the latest valuation of our Employee Stock Ownership Plan (ESOP).

Not long ago, Account Planner Jesse Alleva had us try an observational exercise (from Amy Herman’s book, Visual Intelligence). The goal? To get us thinking not just about how important observation is to providing us the insights our clients need to succeed, but how hard it can be to observe and report what you see.

As you’ll see in the video, this experience was tons of fun for our crew. Ready to play too? Grab a colleague and join in to learn how you can observe more deeply.