AdAge Small Agency of the Year
client since 2011
problem solved
insight | northrim knows that banking is complicated, so they make banking moments matter for Alaskans through accessible expertise, responsiveness and flexibility.
industry
financial
collateral
print
online
radio
modes activated
socializing
producing
improving
background
a business banking leader for 30 years
Northrim is an Alaska community bank who’s well established in the business sector. But they wanted to connect just as deeply with a consumer audience. Spawn Ideas worked with Northrim to create a single advertising strategy that accomplished just that. Our Beyond Banking campaign effectively speaks to the experiences that all audiences share by highlighting real needs the bank helps them achieve.
beyond banking
a campaign for busy business owners trying to find a healthy work-life balance.
This campaign bridges the gap between business and personal. In its first iteration, it spoke to people searching for work-life balance. In its current run, it highlights the fact that small business owners are always on the run, but reminds them they can get the guidance they need from Northrim. Beyond Banking is an authentic and beautiful Alaska-themed world of paper financial documents transformed through animation to real-life imagery.
