AdAge Small Agency of the Year
It’s no surprise that we’re all feeling a little stir crazy these days, finding creative ways to safely occupy our free time and connect with family and friends. And let’s face it – nothing quite compares to vacationing at our favorite destination and visiting our loved ones. For others, free time seems like an impossibility with
The holidays are here! But much like the coming months, things this time around might be a little different – especially for businesses looking to take part in the holiday shopping commotion, a season ordinarily kickstarted by Black Friday. The holiday sales staple brings crowds to retail shelves that are now considered a risk and businesses
2020 is a year of adversity that leaves us all in need of an escape. We miss the ability to explore new places —to travel. But these days it can be hard to take a trip to anywhere but the grocery store without feeling judged. So, as travel restrictions lessen and consumers reconsider taking a holiday,
We hear time and time again about the shrinking consciousness of consumers in an age of ever-increasing content. But are consumers attention spans really dwindling or are they just becoming more selective? According to a recent study by Prezi, our content consumption is now more evolved than ever, only stopping to give notice to things that
You already know that social media is a big opportunity for businesses (there are 3.5 billion people around the world using it, and you can dive in for free!). But what you might be less sure of is how to make social media work for your unique business. We can help. Before you hit that share
Story and live-streaming apps have been the roarin’ trend of the last decade. And with networks now highlighting video as the pinnacle of their experience, users have reacted with a growing demand. But what’s a story you ask? Well, it’s not a paperback or movie tale. Stories are now an online feed of captured moments posted
In case you’ve been off the grid, podcasts– originally known as audio blogs– are on-demand dialogue recordings covering almost any topic you can think of. If you can google it, there’s a podcast on it (We’re not kidding, there are over 700,000 active podcasts to choose from). And people are all ears for them: In the
In the early years of social media, most users, business and personal alike, feared the comment section (and rightfully so – some crazy stuff can happen there!). But as the world adapts to ignoring trolls, it’s gotten safer for brands to treat the comment section as a prime spot for engagement with customers and prospective customers.
Effective advertising can propel a business to greatness. What makes a good ad? Impact. And marketers have a matter of seconds to make an impression. With this in mind, we’ve created some advertising basics that can help any business, even if you aren’t ready for an ad agency just yet. 1.) Pass the “blink test” Use
Who are you rooting for this year? No matter who you want to win the World Series in 2019, it – and major sporting events like it – provides an exciting, high-profile environment for advertisers to reach consumers. National advertisers were likely disappointed to see the exits of the Dodgers and Yankees (and their national followings),
It’s no surprise that we’re all feeling a little stir crazy these days, finding creative ways to safely occupy our free time and connect with family and friends. And let’s face it – nothing quite compares to vacationing at our favorite destination and visiting our loved ones. For others, free time seems like an impossibility with
The holidays are here! But much like the coming months, things this time around might be a little different – especially for businesses looking to take part in the holiday shopping commotion, a season ordinarily kickstarted by Black Friday. The holiday sales staple brings crowds to retail shelves that are now considered a risk and businesses
2020 is a year of adversity that leaves us all in need of an escape. We miss the ability to explore new places —to travel. But these days it can be hard to take a trip to anywhere but the grocery store without feeling judged. So, as travel restrictions lessen and consumers reconsider taking a holiday,
We hear time and time again about the shrinking consciousness of consumers in an age of ever-increasing content. But are consumers attention spans really dwindling or are they just becoming more selective? According to a recent study by Prezi, our content consumption is now more evolved than ever, only stopping to give notice to things that
You already know that social media is a big opportunity for businesses (there are 3.5 billion people around the world using it, and you can dive in for free!). But what you might be less sure of is how to make social media work for your unique business. We can help. Before you hit that share
Story and live-streaming apps have been the roarin’ trend of the last decade. And with networks now highlighting video as the pinnacle of their experience, users have reacted with a growing demand. But what’s a story you ask? Well, it’s not a paperback or movie tale. Stories are now an online feed of captured moments posted
In case you’ve been off the grid, podcasts– originally known as audio blogs– are on-demand dialogue recordings covering almost any topic you can think of. If you can google it, there’s a podcast on it (We’re not kidding, there are over 700,000 active podcasts to choose from). And people are all ears for them: In the
In the early years of social media, most users, business and personal alike, feared the comment section (and rightfully so – some crazy stuff can happen there!). But as the world adapts to ignoring trolls, it’s gotten safer for brands to treat the comment section as a prime spot for engagement with customers and prospective customers.
Effective advertising can propel a business to greatness. What makes a good ad? Impact. And marketers have a matter of seconds to make an impression. With this in mind, we’ve created some advertising basics that can help any business, even if you aren’t ready for an ad agency just yet. 1.) Pass the “blink test” Use
Who are you rooting for this year? No matter who you want to win the World Series in 2019, it – and major sporting events like it – provides an exciting, high-profile environment for advertisers to reach consumers. National advertisers were likely disappointed to see the exits of the Dodgers and Yankees (and their national followings),
