AdAge Small Agency of the Year
My name is Kaylee Devine and I’m part of the Hooligan innovation team here at Spawn. Part of my job here is to conduct qualitative interviews to help bring the customers’ story and perspective to life. Hooligan also works to uncover consumer modes* and to develop more effective ways to message to them. For any client
When the football season kicks off each fall, longtime Spawn client GCI launches a campaign for the season. The timing makes perfect sense: Research shows that live sports remain a major reason that TV customers keep the cord, and we know that football-watching is a compelling reason for consumers to sign up for TV services. However,
“What if…” is a question that marketers constantly ask. “What if we run a new marketing campaign?” “What if we introduce a new price?” “What if we move into a new market?” These types of questions lead to actions. And those actions lead to more questions: “We ran a new marketing campaign. What was the impact
Season’s Greetings! The happy, hectic, holiday season is a prime opportunity to market to your customers’ modes*. Why now? Because, although customer attention is always elusive, each person’s level of distraction is supercharged this time of the year. If you can effectively deliver a strong message now, you’ll likely have their attention for a long time
Pursuing Personas Intrawest Resorts was a developer and operator of destination resorts, including high profile properties in Colorado (Steamboat Springs, Winter Park), West Virginia (Snowshoe), Vermont (Stratton) and Canada (Blue Mountain, Mont Tremblant). It’s an impressive array of locations, but Intrawest’s marketing team faced a common challenge—the enormous cost of each resort developing “unique” messaging campaigns
Creating a Path for the Great Outdoors The Outdoor Industry Association (OIA) is the voice of the outdoor recreation industry, serving more than 1,200 manufacturers (Timberland, Patagonia), retailers (Cabela’s, REI), nonprofits (Boy Scouts of America, The Nature Conservancy) and outdoor enthusiasts. Even Spawn Ideas is a member! They not only advocate for the industry, but also
My name is Kaylee Devine and I’m part of the Hooligan innovation team here at Spawn. Part of my job here is to conduct qualitative interviews to help bring the customers’ story and perspective to life. Hooligan also works to uncover consumer modes* and to develop more effective ways to message to them. For any client
When the football season kicks off each fall, longtime Spawn client GCI launches a campaign for the season. The timing makes perfect sense: Research shows that live sports remain a major reason that TV customers keep the cord, and we know that football-watching is a compelling reason for consumers to sign up for TV services. However,
“What if…” is a question that marketers constantly ask. “What if we run a new marketing campaign?” “What if we introduce a new price?” “What if we move into a new market?” These types of questions lead to actions. And those actions lead to more questions: “We ran a new marketing campaign. What was the impact
Season’s Greetings! The happy, hectic, holiday season is a prime opportunity to market to your customers’ modes*. Why now? Because, although customer attention is always elusive, each person’s level of distraction is supercharged this time of the year. If you can effectively deliver a strong message now, you’ll likely have their attention for a long time
Pursuing Personas Intrawest Resorts was a developer and operator of destination resorts, including high profile properties in Colorado (Steamboat Springs, Winter Park), West Virginia (Snowshoe), Vermont (Stratton) and Canada (Blue Mountain, Mont Tremblant). It’s an impressive array of locations, but Intrawest’s marketing team faced a common challenge—the enormous cost of each resort developing “unique” messaging campaigns
Creating a Path for the Great Outdoors The Outdoor Industry Association (OIA) is the voice of the outdoor recreation industry, serving more than 1,200 manufacturers (Timberland, Patagonia), retailers (Cabela’s, REI), nonprofits (Boy Scouts of America, The Nature Conservancy) and outdoor enthusiasts. Even Spawn Ideas is a member! They not only advocate for the industry, but also
