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united way

problem solved

galvanizing a community to advocate for education

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look past labels

inspiring people to get behind the greater good of graduation

There were many goals in the initiative. Some were long range, such as achieving 90% graduation rate in Anchorage by 2020. Other goals were more immediate and tactical – raising awareness for the cause of increasing high school graduation rates, building support in the community, and reaching a $25,000 fundraising goal. The key was to inspire Anchorage residents with a story they could root for and to include them in the solution. 

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campaign statement

When you look past the labels, you’ll see there’s more to every student’s story. Once we get past stereotypes, it allows us to see the real kid who has sincere desire to succeed and get behind support systems for at-risk students who face challenges outside of school. When students graduate, we all win.