look past labels
inspiring people to get behind the greater good of graduation
There were many goals in the initiative. Some were long range, such as achieving 90% graduation rate in Anchorage by 2020. Other goals were more immediate and tactical – raising awareness for the cause of increasing high school graduation rates, building support in the community, and reaching a $25,000 fundraising goal. The key was to inspire Anchorage residents with a story they could root for and to include them in the solution.