AdAge Small Agency of the Year
Tools of the Trade: How Spawn’s Experts Get Things Done Website Planning Tools Who I Am: Michael Johnston, Senior Digital Producer What I Do: As the digital producer at Spawn, I’m the one who makes our team’s fantastic creative ideas—for online ads, websites, or fun interactive projects—into working (read: launched/live/clickable) digital assets for our clients. I
Wishing you happy holidays and a bright new year. We can’t wait to see what trails we uncover in 2019!
Last week, the Alaska Department of Transportation and Public Facilities (Alaska DOT & PF) drove home with a 1st Place Advertising for Radio award at the American Association of State Highway and Transportation Officials (AASHTO) Awards Competition. The winning entry was “Safety Campaign,” a radio commercial written and produced by Spawn Ideas. Safety First The radio
We’re thrilled to announce that Spawn Ideas took home not one, but two major awards at the 2018 Ad Age Small Agency of the Year Awards. Our band of 44 employee-owners was recognized in both regional and national competition. First, with a Silver win as “Small Agency of the Year Northwest.” And second, a national prize,
Some articles say multitasking is “costing billions in lost productivity” and “dumbing down” our brains. Others claim it’s a boon, allowing us to squeeze productivity from formerly wasted moments. Whatever you believe, there’s no turning back: Each day, millions are multitasking — watching TV and shopping online, texting friends and cooking, or reviewing emails while talking
Hard Data + Human Insights = A Formula for Success In our data hungry culture, it’s easy to forget that people are more than numbers on a spreadsheet. That’s why, for our first work with an account promoting Alaska tourism, we made sure to incorporate human voices and hard numbers to develop insights that would have
Observed: Children are simultaneously overwhelming and under-stimulating. We stumbled upon a truism while reading this fascinating article from JSTOR: Yes, Smartphones are Destroying a Generation. Yes, it’s a click-bait-esqe headline, but the article is packed with insights. What Might This Mean? Finding an insight is often a combination of hard work, research and analysis. Sometimes it’s
Observed: Board games sales have increased 28% since 2013 and are expected to grow 29% by 2021. What Might This Mean? In an age of augmented reality and 4K video game consoles, this surge seems counterintuitive: Why the interest in old-fashioned games? We suspect this growth is due to an issue with identity– how players see
Observed: Food prep videos are viral sensations It’s an under-two-minutes, quick-cut video of people making four types of sliders. There are no celebrities and no groundbreaking secrets revealed. So why would it have over 200 million views? These Tasty videos, created by Buzzfeed, are consistently popular. And they aren’t the only food prep videos winning with
Anchorage, Alaska (November 8, 2017) – Spawn Ideas has been selected as one of OUTSIDE’s Best Places to Work 2017. Not only are winning companies great workplaces for employees, but they respect the environment and encourage a balance between work and enjoying life in the great outdoors. “This is our sixth year on Outside Magazine’s best
Tools of the Trade: How Spawn’s Experts Get Things Done Website Planning Tools Who I Am: Michael Johnston, Senior Digital Producer What I Do: As the digital producer at Spawn, I’m the one who makes our team’s fantastic creative ideas—for online ads, websites, or fun interactive projects—into working (read: launched/live/clickable) digital assets for our clients. I
Wishing you happy holidays and a bright new year. We can’t wait to see what trails we uncover in 2019!
Last week, the Alaska Department of Transportation and Public Facilities (Alaska DOT & PF) drove home with a 1st Place Advertising for Radio award at the American Association of State Highway and Transportation Officials (AASHTO) Awards Competition. The winning entry was “Safety Campaign,” a radio commercial written and produced by Spawn Ideas. Safety First The radio
We’re thrilled to announce that Spawn Ideas took home not one, but two major awards at the 2018 Ad Age Small Agency of the Year Awards. Our band of 44 employee-owners was recognized in both regional and national competition. First, with a Silver win as “Small Agency of the Year Northwest.” And second, a national prize,
Some articles say multitasking is “costing billions in lost productivity” and “dumbing down” our brains. Others claim it’s a boon, allowing us to squeeze productivity from formerly wasted moments. Whatever you believe, there’s no turning back: Each day, millions are multitasking — watching TV and shopping online, texting friends and cooking, or reviewing emails while talking
Hard Data + Human Insights = A Formula for Success In our data hungry culture, it’s easy to forget that people are more than numbers on a spreadsheet. That’s why, for our first work with an account promoting Alaska tourism, we made sure to incorporate human voices and hard numbers to develop insights that would have
Observed: Children are simultaneously overwhelming and under-stimulating. We stumbled upon a truism while reading this fascinating article from JSTOR: Yes, Smartphones are Destroying a Generation. Yes, it’s a click-bait-esqe headline, but the article is packed with insights. What Might This Mean? Finding an insight is often a combination of hard work, research and analysis. Sometimes it’s
Observed: Board games sales have increased 28% since 2013 and are expected to grow 29% by 2021. What Might This Mean? In an age of augmented reality and 4K video game consoles, this surge seems counterintuitive: Why the interest in old-fashioned games? We suspect this growth is due to an issue with identity– how players see
Observed: Food prep videos are viral sensations It’s an under-two-minutes, quick-cut video of people making four types of sliders. There are no celebrities and no groundbreaking secrets revealed. So why would it have over 200 million views? These Tasty videos, created by Buzzfeed, are consistently popular. And they aren’t the only food prep videos winning with
Anchorage, Alaska (November 8, 2017) – Spawn Ideas has been selected as one of OUTSIDE’s Best Places to Work 2017. Not only are winning companies great workplaces for employees, but they respect the environment and encourage a balance between work and enjoying life in the great outdoors. “This is our sixth year on Outside Magazine’s best
