Our Mode and the Path to Purchase webinar, presented on August 24th, gave actionable insights on the outdoor consumer’s path to purchase taken from a recently co-authored report with the Outdoor Industry Association. You’ll learn ways to move prospective buyers more quickly from thinking to doing using new targeting tools like mode/mindset that are easily integrated

Join us on Thursday, August 24, at 11:00 a.m. MT for a webinar: Mode and the Path to Purchase. We’ll present actionable insights on the outdoor consumer’s path to purchase taken from a recently co-authored report with the Outdoor Industry Association. We’ll teach you ways to move prospective buyers more quickly from thinking to doing using new targeting tools

This year, Black Friday sales didn’t live up to retailers’ predictions. Why? Possibly because several well-known brands offered their Black Friday deals earlier and then extended those same offers longer than the traditional one-day-only sales window. For example, Amazon not only started early with “Black Friday Countdown Deals,” they also extended the “Cyber Monday” promotion to a full week. K-Mart launched their “not Christmas”